Tuesday, August 30, 2011

Michele Bachmann's Hair Is Looking Good...

Although her comments have been leaving many in confusion and displeasure, we are not here to discuss politics. So love her or hate her this is all about the hair!

It seems as if her hair is progressively getting better and clients are noticing.

Its funny how fashion/hair can supersede politics; but I must admit, I love it. 

Here is a bit of an expert from the nydailynews.com

I called [Michele's] stylist Tamara Robertson, whose $4,700 hair-and-makeup bills Bachmann paid for with campaign cash.
But Robertson wouldn't reveal the Tea Party darling's color secrets.
"I'm sorry," Robertson said. "Because of who I work for, I was told not to talk about it."
But it's not just me asking.
Top stylists from New York to Hollywood told me their liberal clients are guiltily requesting the Bachmann Look.
"A lot of clients have asked for Sarah Palin hair in the past four years, and now, it's Bachmann," says Andi Scarbrough of Byu-ty Hair Therapy in L.A. "Politicians are the new celebrities, because they're real. They didn't just spring up out of the red carpet."
However, she admits, "I have women who come in with photos with the face cut out sometimes."
"She has great coppery color that warms her up a little bit," said Angelo David at his E. 43rdSt. salon, who confirmed a spike in copycat requests for the candidate's look. "Not everybody wants to look like Kim Kardashian."
Bachmann's style "is safe, but not soccer mom. It's sexy," said Alma Qeraxhiu at her AlmaG Salon and Spa on E. 21st. St.
"I have found it a little bit amazing how many women have been coming in asking for her hair style, even though they don't agree with her politics."

Read more: http://www.nydailynews.com/news/national/2011/08/30/2011-08-30_palins_hair_apparent_bachmann_politics_arent_nyc_fave_but_locks_are.html#ixzz1WW4tGjPJ

Sunday, August 28, 2011

The Importance of Niche Hairstyling & How to Find Yours.

The key word to this post will absolutely be "Specialist!"

We all have an idea or an understanding of exactly what that means. In fact it's more than likely that we all have experienced one!

But the question here is, have you ever thought of yourself as one?
Well guess what? YOU ARE!

Not buying that yet? Well think about this.... We all get the question: what do you love to do the most? or what are you best at? yada yada yada... you get the idea.

Well if you can answer that question in any shape or form then you are on the right track to reaching your niche market and that is exactly what we are after; your specialty and how to place your self within that Niche market.

So do you have the answer to that question?? Great! Let's go with that.
Maybe you've said Colorist, Cutter, Up-do's, Etc...

At this point it's not enough to be a broad or a "general" specialist. We need to dig deeper. What do I mean? Well the more niche you go with your market the easier it is to build a stronger presence within this market.

In other words it's always going to be your goal to be a BIG FISH in a SMALL POND.

So how do we dig deeper? Well that's easy too!

The next question we need to ask is, within that category of what you love to do or what your are great at doing, what specifically do you love to do?

For instance, if you are great at color, what type of color are you great at? Blondes? Reds? Highlights? Brunettes? Are you a Cutter? Maybe specifically long hair? short hair? bob haircuts?

I think you get the idea!?

So, now that you are heading in the right direction, lets discuss why this is important and what it means to your business.

Lets start by personalizing it. When we are need for something for our home, specifically a new toilet, where do we go? The Home Depot maybe? They are home specialists, however that's not enough right? When we get to The Home Depot we naturally go to see a specialist who understands exactly what we are looking for, in this case the toilet section of The Home Depot!

Why do we do this? The million dollar question and answer! We want our needs met! Bingo that's it!

Now does this mean that if we were just a "Hair Specialist" that we would not be able to meet the needs of lets say a Blonde looking to have her Blonde color look the best it has ever looked? Well of course not, we know our skill level! But that's our ego talking if that's what we are telling ourselves!

The reality is that if you are that Blonde client looking to have your hair done, you are going to seek out the stylist that positions themselves as the Blonde Specialist. The only thing that Blonde client knows is what she is told by the stylist who positions themselves as a Hair Stylist or a Blonde Hair Specialist. Naturally they will go to whom best suits their needs the Blonde Hair Specialist.

You tell me... what would you do?

The same reason when you are looking for a new toilet, you go and see the Toilet Specialist!

OK, so we can all agree the importance of a niche market!

[Looking For Some Great Reading Material? Check out Riches in Niches. A great book to increase your specialty awareness and the importance of growing in a niche market.]

Here is a quick list of some different ways that you can position yourself as a specialist within your Niche. I don't want to babble on anymore :) so I am going to do this in a list form to make it easy and accurate. Before I do this though I want to leave you with one last, very important point!!


This will never change. This is about growth and how to position yourself as an amazing talent to a particular type of person.

So...... Here you go:

1. You need to build credentials, it's not enough to just call your self a specialist. So here are a few options:
a. Attend any advanced courses that you can get your hands on and document everything.
b. Use the documentation to promote the skills you have earned to classify yourself as a specialist.
c. Practice and create as much as you can to build documentation for credentials, using things such as mannequins and models. Make sure to take lots of pictures!

2. Make your new found niche seem as if it is a promotion. Your current clientele needs to know about this! Anything you can do to put your name in their mouth in conversation to their friends is the greatest thing you can do for your business.
a. Use your social media sources to promote your promotion.
b. Use your email marketing to promote your promotion.

3. Offer incentives to your current clients to send you a specific type of client. For instance, (lets use our blonde hair guest as an example again) tell your guests that if they send you a blonde hair client you will give them a 20 dollar credit towards their next service.
a. You can do this by using a client referring card.
b. A gift certificate that is made out to a specific person, if they bring it back their name will be on the back so you know who gets the credit.

and lastly

4. Promote yourself as a specialist on your business cards. Make sure all of your business cards state that you are in fact a "[Blonde Hair] Specialist."

...... Thanks for reading :)

Watch This! Great Video On A Couple Of Film Makers.

Check out this 8 minute video on a couple of film makers and their journey of who and what they are. You might recognize one of their films "Catfish"

Integrity is something I am big on and I believe is something that allows someone the ability to truly be who they are. This group of dudes was clearly born with that! I loved the way they create organically and they don't allow the world to interfere with the foundation of who they are as artists.

I think in hairdressing this is important. Sometimes the world influences us in ways that hinder our ability or desire to create. It's important to not loose sight of who we are as artists and let the organic side of our creations come alive.

Sunday, August 14, 2011

Art Is Everywhere. Inspiration Is Included. Lets Create.

Here are some great shots of some of the best street art in the world. 

I wanted to pull some that really created an illusion with the characters hair. It's amazing how much hair is an accessory and how important it is in the creation of something. I am always intrigued and inspired by what an artist does with hair. 

I am an avid reader of comics, even more so as a kid. I have always been titillated to the aesthetic design of the characters hair and the ability to portray the intensity and strength of the characters.

These artists did that and more. Enjoy:

I am sure you want more? We got you COVERED

Thursday, August 11, 2011

Great Inspirational Look Book! Barbara Palvin

As always we love posting inspirational looks from fashion Mags.

Check out this killer look from
Barbara Palvin by Emma Tempest for Dansk A/W 2011

Loving the obvious hair net accessory. Not sure if this would influence a trend, but I love the nostalgic  feeling it brings to the look. I am sucker for anything throw back, but I find this extremely refreshing.


Have a Problem with Hair Spray Residue Getting Everywhere in the Bathroom? Here is a helpful hint from Heloise of the Washington Post

"Dear Heloise: I have a problem with hair spray getting all over the surfaces of my bathroom. I am tired of having to clean it off, and it isn’t always easy to do and can be quite time-consuming.
So, I came up with this great hint! I get into the shower, close the door and then give my hair a good spray. All the residue stays inside to be washed away the next time someone showers. -- Tiffany in New York"

Rihanna's Hair Stylist has it good! 23,000 a week good!

A report recently came out about Rihanna's hair stylist and how much she is getting paid to keep up the high maintenance super star.

According to the source the "Ursula Stephens bills her; $23,00 a week to keep her in the most eye-catching, head-turning, meme-making hairstyles."

Well thats one thought as to why we are always seeing her with a new look/style.