Take a seat back hairstylists Panasonic develops a robotic system that will wash your hair.
And no it doesn't have 10 fingers. It has 16!
Hey Everyone! it's Monday and it's time to talk salon business. If you are just joining us then make sure you go back to the past and check out the Salon Business Monday posts for the last 2 weeks. We have been breaking down your salon websites. From how to start one, to what should be on your home page, to today: What content should be on your website's links!
If you need to check out the last 2 posts, you can do so HERE.
Lets get started shall we? Also if you are rushed for time that is OK! Today's post is short and sweet!
So Lets Break down what these links should have on them.
This is where we "sell" what we do. Any time there is a purchase to be made "we" are purchasing based on perceived value. It is not enough to just list your serv ices. Break your services down by category, for instance color, cutting, etc. Within each category make sure you talk about why each service that you give is worth what you are charging, without directly saying why. Also discuss the added value within each service make sure to talk about the added value that comes with that service, whether it be a blow dry, a hand treatment, a foot massage, etc. It is not enough to sell a service, it is imperative that well sell an experience and offer a welcoming and comfortable environment no matter what the market.
Make sure to list the products that you have available in your salon in this section. This is a great place to make it simple for people to find everything related to services within your salon. In my opinion, you want to make it as easily accessible to your visitors to navigate through your site. Maximum information in least amount of spaces. By combining your products and services into one location this allows that. Also talk about your products, talk about why you use them and what makes them so special.
This is the fun part! This is where we get to talk about the salon. Tell your guests and future guests what makes your salon so great. Make sure that your literature is consistent with what your are selling and your message is consistent with your brand. A lot of what is listed on this about us section should be a more extensive version of what we talked about on the homepage from last week.
In the about us this is where you put your bios. This is where the visitors get to know the staff. List the staff in order from levels. The owner first of course and then the most experienced to the newest. This gives some structure to the navigation to the bios.
The bios should be as personalized as possible. Talk about what they offer and what services they love to do, but also talk about what they love to do outside of work. Make this fun and personalized. Let their personalities come out. Let your visitors find the staff member that makes them relate-able to them and have fun with it!
Keep your specials visibly clean. Do not overwhelm this page with all sorts of giveaways and specials. Offer what you are offering but make is seem special. Do not make it seem like something that you give away every week. As the weeks go on we will get into more of what to offer, why, how and when. But for now my message is simple. Keep it clean and remember perceived value!
Media (videos, pictures, etc.): We are going to skip this section today as we will get into this next week! We are going to talk about social media and how to make it work for your website.
Your calendar should be simple and personalized. Have a staff birthday? Post it. Having a special event coming up? Post it. Anything and everything that is solidified by a date should be posted through the calender. This will keep your guests in the know!
My recommendation would be to use Google calendars. Want to know more about it? Check that out here. It is so simple to use and can be updated from anywhere!
This concludes today. Remember Next week we will be going over social media. One of the most benifical peices in our segment. SO YOU DO NOT WANT TO MISS IT! : )
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Over the next few weeks we are going to be discussing ways to incorporate your salon's brand/name into the world wide wine and how to make it effective.
Last week we discussed Step 1, Creating a website and the different options to do so. If you happened to missed last weeks article and you don't already have a website make sure you go back and read last weeks article to make sure you are all caught up. You can view that article here.
Today we are going to discuses your design element. Some of the things you can not live without on your website. Some of these suggestions can be be optional depending on the type of salon or limiting depending on the means to which your website is
For those of you doing this on your own, depending on how structured and limiting your "do it your self" website company has made it, will depend on your limitations to the suggested content and ideas.
For those of you working with a web master, make sure to take notes, because you are going to want to give them insight to how you want your site designed and the content within the site.
We are going to break this up into two sections because it is a lot. So today we are going to start with the overall design and layout of the site, the home page and the menu bar of the site.
So before we begin, keep in mind today's theme: Consistency. When establishing the message and image of who and what you are, without consistency, you loose your integrity.
Lets start with the home page & website layout.
Here is a list of things you want to be aware of when creating & designing a website. Also certain things you want to have written on the homepage.
1. There needs to be a consistency to your brand: This stems from the color scheme, the logo and the energy that is captivated through the imagery posted on the site (for example: A fashion forward salon might have shots of a really avant-garde hair shots or a spa like salon should have soft elegant imagery.)
2. The literature listed on the site should be consistent with the message of your brand. There should also be a message that is personal to future and present guests. For instance explain where your salon falls into your local market. Once again if your salon is fashion forward, position your self that way, but do so in a personalized way. Do not write in generic terms. Create your verbiage in a way that speaks to people like a conversation as apposed to talking at someone. Tell your guests what it means to be fashion forward and express to them why your salon helps them to express their style. Do not be generic, be original and be inspiring to your guests. This will require some originality and some creativity from your part. But do not get discouraged. Take this very slow and think about it. This is very important so take your time and really position yourself with integrity. We are hairstylists, being creative is what we do!
3. The site should be very easy, user friendly and clean. Do not clutter with an over abundance of information. Keep the pictures clear and consistent. Tell a story with the imagery. Having a site with lots of literature and imagery can confuse and distort your salon's image, not to mention make it difficult for visitors to map their way through your site. When building your site think about yourself as a future guest. Sometimes as salon owners we like the idea of captivating all markets so we saturate our site with an overwhelming amount of information about the services we offer. What actually happens is when your site has multiple themes or messages the true message, your brand, has a tendency to be lost.
An example of this might be a website that has some really great images of sexy simple hair, then a message talking about how they do progressive hairstyles and then also having imagery of a super smooth keratin treatment model and talking about A keratin treatment special. Another solution to this would be to create a consistent imagery to the types of styles you create and a separate section for the monthly specials which would take the visitor to an alternate section of the website. This helps to not only make it easier to monitor your traffics interests, but also to keep a much more clear message of your brand.
4. It is imperative to give your guests an insight into what is going on in "your world." The best way to give your guests a view of what's going on in your salon is to keep them connected to your social media networks. Here is a list of things to make sure to incorporate into your website and some ways to get started.
a. Flicker or Photo Bucket: Using either of these or an alternate photo sharing site, incorporate a slide show of pictures of your salon. This gives people a little preview of your salon and captivates a visual energy of the vibe of your salon. ** Make sure your pictures are professional looking. It is not enough to just "do" pictures. It is imperative that they are consistent to the brand.
b. Twitter: Allow your guests to have access to your latest twitter feeds. This gets three things done at once. It keeps your guests in the know, it allows you easy access to keep your guests in the know & most importantly it gives a way to keep your guests interactive.
c. Facebook: Link your Facebook site via your website. You can do this in multiple ways. By incorporating it into the menu bar of your website or incorporate Facebook via a Facebook logo displayed on your site. Personally I have my Facebook linked through the menu bar on my site. I feel Facebook is a must have for salon's and the most interactive outlet between you and your guests. It needs to be a spotlight of your internet strategy. We will absolutely be getting to Facebook later on in our series. At this point you just need to link it up!:
d. Blog: Link your blog via your site. You can do this in the same manner as your Facebook. We will learn more about blogging and why it's important for you to have a blog in your world in later postings.
e. You tube: If you have videos, which you should. give your guests access to these videos, do so in the same manner as the blog and Facebook. Also if your having your site created by a web designer have them incorporate the latest videos onto your homepage or even better an introduction video to exactly what your salon is about, think about it like a commercial!
Now lets take a look at the menu bar, next week we will break down the content of each of these pages:
This is a list (in order) of what I recommend you put on the top of your site in the menu bar & of course why.
Home: This is a pretty much given. You want easy access back to the home page, the point to which the visitors came.
Services: This is very important to list this second. This is what we "sell." When people are visiting your site they are going to want to know what you charge and what you offer. Make this easy access. By listing second you are doing that.
About Us: Visitors want to know who you are. Give them easy access to bios, facts and fun information about your salon.
Specials: You do not want to put the specials right in front. Make sure you give your visitors easy access to what they are looking for right away, i.e; services and bios. It is imperative to have the services and about us prior to the specials. I think you can also have the specials all the way to the right of the menu bar and to incorporate a specials spot some where strategic on the home page.
Media (videos, pictures, etc.): This is where you will post everything media related. It is nice to give access to your social media on the homepage, however you will also need a place to hub it all.
Calendar: Give your guests access to what is going on at your salon. Hosting an event, having special promos? Let them know!
Optional: Facebook, Twitter, Blog, Etc.: If you choose to place these on the menu bar this is the spot you would do it. Basically after all the key information.
Contact Us: I prefer to place this last. Make sure your visitors have learned about your site prior to giving them the opportunity to contact you. It is ideal to have your guests know who you are before getting to know you. What a great way to make an impression!
This concludes today. Remember Next week we will be breaking down the pages, so stay tuned!!!
My Thoughts: This I thought was interesting. Reason why? Well, christina always look amazing with that elegance to her style and the look on the left is very elegant with a 40's inspired style. However, I would have to agree with this article she looks amazing with her hair a little loose. Maybe we are so used to seeing her with that Hollywood glam it's nice to see her with something a little more soft. So I guess we can say they both look great but change is always great! So I love it.
Get The Look: Using a smoothing based product, like paul mitchell quick slip, mixed with a light texture based product, like pureology power dressing. Apply throughly from roots to ends. Dry the hair with a flat brush constantly pushing the hair against the head going the opposite way hair falls. When the hair is 85% dry us a large sized round brush and finish drying to maximize volume.
My Thoughts: Very similar to the above look in the before. However, the biggest difference is I am not so much a fan of this before look on Drew. It is all about letting your hair down. Using extensions with a slight wave and a little more of a rooty look in the color. Drew is able to express her 70's style and it looks Hot.
Get The Look: When the hair is dry. Take a very large curling iron, placing the barrel down, wrap the hair around the barrel around the iron without closing the clamp on the iron. Also make sure when wrapping the hair around the iron you leave the ends out.
My Thoughts: Angelina in all honesty does not look great with her hair tightly back. When really getting a chance to look at her facial shape, it is clear that she looks most ideal with a little softer look around her face, giving her a more natural oval silhouette.
Get The Look: Using a root lifting product, like Redken Guts, apply product liberally at the root area. Blow dry hair 90% dry with your hands constantly lifting and pulling at the root and smoothing by creating tension with your hand. Take an extremely large round brush and smooth and lift to finish it off.
My Thoughts: It was about time little miss Avril made a change. The look on the right gives her a fun, yet a little more mature look of elegance. What's great about a look like this is that its reversible. There is no reason for Avril to not stay true to who she is, so when she is feeling like she wants a Skater Boy, she can go right back to it.
Get The Look: When the hair is dry. Using a Medium Large curling iron roll all of the sections going diagonal back throughout the sides and back. With a horse shoe section on top of the head, roll all of the sections going back with a large curling iron, making sure not to leave any partings.
My Thoughts: If this shot was done for Halloween then I get it, but unfortunately it was not. Denise looks great in this after. It gives her a little volume but not an overwhelming amount like we are seeing in the before. The 80's are fun when it's modern, but if we are stuck in the 80's well than its just bad hair.
Get the look: Take a horse section from the arch of the brow to the arch of the brow. Using the same technique as Avril's, using a medium sized curling iron, roll the hair diagnol back in very small sections. Release the horse shoe section and tease at the crown. If necessary lightly create texture towards the ends of the hair using a very large iron. Spray with a firm hair spray.
When recently at a party with girlfriend, italian model, Elisabetta Canalis a woman approached Clooney to have a chat. When doing so she had this to say to Clooney:
‘You aren’t as hot as you think you are! At least colour your hair so you get the grey out. You’re starting to look like an old man,’” the National Enquirer reports.
My thoughts: Um This Girl is Dumb!
Luckily George only had this to say: Ha Ha (impersonating his laugh)
We all know George Clooney's look is hot and that man only looks better as he gets older right? So by all means that must be a compliment. If he is looking older. He must be looking better!
And with that said, the man must know he is a good looking man. George has been quoted in the past saying this, while speaking of his age:
“It's an interesting thing to be able to watch yourself grow older on screen. I was watching Up in the Air and I thought, 'Jesus, who's the old, grey-haired guy?' And it was me. I never wear make-up for movies and now it's starting to show,”