Leading Hair Care Line Launches A Blow Dry Bar!! Take The Concept To Your Salon!!

BE Beverly Hills, the original and revolutionary eco-luxury hair care company, is once again shaking up the hair industry with the recent launch of its new luxury blow dry bar, named BLOWLUX and the release of its latest groundbreaking Intense Hair Masque with naturally infused oils, including premium Argan Oil, for rich nourishment and advanced conditioning.

BLOWLUX will offer affordable luxury services, including full-service blowouts (no cuts or color), relaxing spa nail treatments and premium make-up artistry. This unique blow dry bar will also provide advanced online booking services to allow customers to book appoints in real-time at Blowlux.com, Facebook.com/BeBeverlyHills and soon through the official BLOWLUX Mobile App.

Who do you want to BE today? This is the creative tagline for the available styles at BLOWLUX. There are five standard blowout options to select: do you want to BE The Girl Next Door with simple and natural hair, BE Flirty with loose curls, BE Straight Glam with sleek and smooth hair, BE Fun & Carefree with beachy waves or BE a Diva with voluminous hair. BLOWLUX will also offer customers to BE an Uptown Girl with a classy up do and BE a Little Princess for girls 12 and under.

"All of our blowouts are fantastic and our spa experience is unique in itself, but what really sets us apart from other blow dry bars is that we only use our own eco-luxury hair care products, which have out performed most of the well-known brands in the industry since we launched," commented Michele Owen, Co-Founder and Creator. Michele further states "when we started this brand our mission was to change the hair care industry one product at a time and create an entirely new market segment that we call eco-luxury. Being the first eco-luxury hair care company wasn't easy, but the rapid success of our top selling feather lightweight Shine & Repair Serum has enabled use to expand our business and product line very quickly." 

 BE Beverly Hills is ringing in the New Year with two times the fun by following the premiere of their Intense Hair Masque with the grand opening of their BLOWLUX luxury blow dry bar, in Playa Vista, California on December 7, 2011. Now that BE Beverly Hills has mastered the art of creating the perfect hair care products, the BLOWLUX Blow Dry Bar is set to deliver customers the ultimate in pampering using the entire BE Beverly Hills line to enhance personalized hair, nail and make-up services. Never falling short of anything fabulous, BLOWLUX is opening their doors to the world with a star-studded party. 

My thoughts:

I love this idea and think it's an amazing thing to offer in your salon. Target styling in your salons!! Blow Outs can be huge. Create a marketing campaign that fits your market and promote the blow dry!

I especially love the idea of the blow dry categories!!!

Take it further and put together different packages for the blow out. Including; brows, make up, nails and treatments!