Monday, March 21, 2011

Katie Holmes Cheats In Her New Role On A Short Film

Nope it's not on Tom Cruise. It's on her Hairdresser.

Let me first start out with this post by saying I do not endorse any form of at home hair color. I am not just a blog poster, but I am a hairstylist. A hairstylist that works 60 hours a week doing what I love to do most; Hair. Not just cutting hair, but coloring hair. In fact the majority of what I do is color. The truth and most important thing to know is that hairstylists do not color from a box, everything is customized and the integrity of the hair is never compromised. It is impossible to receive professional results from a box, even if you were using a professional color line. Remember clients are not just paying for what we use, they are paying for our knowledge of how and when to use what we use.

Enough about me more about the post.....

John Frieda is jumping on the short film campaign that a lot of make-up companies have been channeling. Basically the way this works is there is a short film that consists of a "story" that is mainly focussed on what the company funding the short film is selling. In this case John Frieda Hair Color.... Yippy right? (not really)

“The Decision” is a vivid depiction of a universal experience with which nearly every woman can identify: Is cheating on your colourist really worth the risk?

Illuminating the anxiety and uncertainty behind at-home hair colour, “The Decision” tells the story of Joan Hudson (Katie Holmes), a high-profile actress who makes the choice to leave her colourist and colour her own hair.

Ultimately, Joan Hudson finds that John Frieda® Precision Foam Colour truly delivers salon precise coverage at home. With its full spectrum of 20 stylist-selected shades and foolproof foam texture, the unprecedented formula ensures effortless application and complete coverage for natural-looking, salon-quality results.

As an online exclusive, “The Decision” represents an innovative way to introduce the biggest launch in the history of the John Frieda® brand. A series of online teasers have led up to the debut of the short film, dropping clues as to the identity of the film’s star (Katie Holmes) and the contents of her bag (John Frieda® Precision Foam Colour)

So you might ask why am I posting something I really don't support? Well, because I think it is important to share all aspects of information about our industry.

For those of you who are stylists and reading this it is important for you to know what are the latest trends in at home hair color so you have the ability to give the benefits and features in comparison to what you use to what is available.

Either way I am sure I am going to watch this at some point. I would love to hear your thoughts on this!

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