Tuesday, April 5, 2011

Grow Your Business; Change The World!

A great way to create a quick growth in our business (working behind the chair) is to use what's around us! Essentially what I am getting at is to be resourceful.

Well lets be resourceful this month! For those of you who don't know the month it's April. There is a particular day this month in April that stands out to me: EARTH DAY; April 22nd.

This is a fabulous opportunity to create all sorts of buzz and excitement in your world. Find ways to capitalize on this day! Not only for the benefits that come with the growth of your business but the benefits of raising awareness of making the earth a better place.

So your probably asking right now, "what do you mean?" or "how the heck am I going to do that?"

Well.... In the end you have to find what works best for you but..... here are some great ideas.

Gain attention through your Facebook page by increasing awareness of some helpful ways to "make the world a better place." The catch here is to relate it to what you do. For instance talk about possible ways of conserving water while washing your hair or educating your guests on what bottles of products are recyclable.

Want an even better example of this, check out Pureology's Facebook Page, they are posting great Earth Day tips everyday this month - check it out here.

Another great idea - Offer a particular service and donate the proceeds to an organization dedicated to the conservation of the planet. Make it something like a brow wax - a low ticket item that will gain massive attention at a low cost and almost everyone needs the service. Run this promotion all month long.

One last great idea - There is an awesome Disney movie about Lions called African Cats showing only on earth day in theaters. Offer a contest with all your guests. Anyone who pre-books their appointment is  automatically entered into a drawing to win two free tickets to go see the movie. Maybe even throw a blow dry for the movie night into the mix.

I think you get the idea!

Have any other ideas?
I would love to hear them in the comments section!

1 comment:

  1. This was a really smart blog. I will have to brainstorm for more ideas to incorporate Earth Day behind our chairs as well! Hopefully I can come up with something to contribute. But thank you for the ideas you shared. I will love passing it on to our salons.