Friday, April 1, 2011

My Thoughts On Drug Store Hair Care - Walgreens & SheaMoisture Attempt to Capitalize on the "Organic Hair Care" Market

It seems Walgreens & SheaMoistre are teaming up to launch a new "Organic" Hair Care System.

SheaMoisture, committed to creating the highest quality, natural products at affordable prices, has partnered with Walgreens to launch a new line of hair care.  With Walgreens as SheaMoisture's exclusive national drugstore retail partner, consumers now have easy access to natural, therapeutic and sustainable hair products.

"We are very excited to launch our newest collection at Walgreens," says Richelieu Dennis, Founder and CEO of Sundial Creations, maker of SheaMoisture.  "They have been a key partner in the growth of our business and we are enthusiastic about bringing organic hair care products to such a broad consumer base."

The SheaMoisture hair care line consists of shampoos, conditioners and styling aids available in four varieties:  Raw Shea & Argan Oil, Coconut & Hibiscus, Yucca and Baobab and African Black Soap.  This launch also includes two new hair kits – the Curl & Shine Kit and the Repair & Transition Kit – which contain travel sized versions of the Coconut & Hibiscus and Raw Shea hair collection.

My thoughts: It is always very interesting to me when a drug-store based company taps into the Salon Quality market. The biggest difference between what a salon has to offer and the drug-store will always be the relationship between our clients and theirs. This instantly gives the salon professional and the client the advantage of finding the correct product for them, making sure they have a complete customized styling regime.

Stylists, I have stressed this before and always will to every stylist that reads my blog. 

Products sold in drug-stores are not a competitive disadvantage for you. When your guest/client is in your chair make sure that you take the time to show and tell them what is right for their hair. They need and want to use what you recommend because if they are coming to you, they like what you do and I promise you, they want to recreate what you do at your salon. 

No comments:

Post a Comment