Monday, September 26, 2011

Hairdresser opens UK's first salon dedicated to plus size women

This is a very cool and excellent Marketing ploy!

Trim Bashar Brown, 31, opened his business after learning overweight clients felt discriminated against in salons full of slim women. 

Bashar, from Rainham, Kent, spent £5,000 making sure his salon is fat friendly - complete with an extra-large seat, roomier gowns, and even wide-neck basins for washing hair.

For now he is running the Hair By Bashar out of his home, but plans to expand as he already has more than 50 clients after just a few months in business.  

Bashar said: 'I've been a hairdresser for years. Increasingly, larger women were telling me how they hate going to the salon because they are filled with slim, glamorous women.  

'For them, it feels the same as walking into a gym full of ultra-fit people. They feel like everyone is staring at them.  

'I just thought - 'this isn't right!' and decided to set up a salon where overweight people would feel comfortable.


And now Bashar hopes that he will one day get to style the hair of larger sized celebrities.
He said: 'I would love to do the hair of Dawn French or Claire from Steps. They've both got great hair - and the types of curves I cater to.'

Read More at the daily Mail!

There is a huge market for plus size women in the world of fashion, so why not hair!? This is a great concept that someone can take and run with for their salon. 

You may not necessarily need an entire salon dedicated to plus size women, however its a great idea to have a stylist who is a specialist!

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