This seems a little silly to me. I don't know though, maybe it will work. Maybe it will strike more of a positive result to kids? Not quite sure.
Redken one of the leading professional American Hair Care Companies teamed up with Little Orbits to create the game titled: "Busy Scissors"
Looks like the game will include shampoos, blowdrying, coloring, cutting and all sorts of things to bring your hair skills into the digital world.